A website revamp showcasing the shift from backend services to AI-driven solutions.
Client
Confidential Client – Website Design Industry
Industry
Technology Services
Overview
This website redesign marked a company's transformation from providing backend development for Fortune 500 clients to becoming an AI-driven tech innovator.
As the company transitioned from providing backend development services to becoming a leader in AI technology and product development, their existing website no longer reflected their expanded capabilities or forward-thinking vision. The challenge was to create a modern, dynamic website that would effectively communicate their new direction, showcase their innovative solutions, and address usability and engagement issues that limited the potential of their previous site.
Background
From Backend Development to AI Innovation
Redefining a Brand Through a Future-Ready Digital Presence
Originally known for providing backend development services to Fortune 500 clients, the company built a strong foundation in enterprise technology. However, as they evolved into an AI-driven innovator, their existing website no longer captured the full scope of their expertise or vision. The outdated design failed to reflect their cutting-edge advancements in artificial intelligence, limiting their ability to engage new audiences and showcase their expanded capabilities.
To align their digital presence with their transformation, a complete website overhaul was necessary—one that would effectively communicate their new direction, reinforce their position as a leader in AI, and create a seamless, engaging experience for users.
37
%
AI Market Boom
The AI market is set to hit $1.8 trillion by 2030, growing at 37%+ CAGR
75
%
Enterprise AI Surge
By 2025, 75%+ of enterprises will fully deploy AI solutions
88
%
User Retention Risks
88% of users abandon websites with poor UX
37
%
B2B Digital Shift
67% of B2B buyers prefer digital self-service tools
7
%
Speed Matters
A 1-sec delay cuts conversions by 7%
PROGRESS
A Strategic Approach to Redefining Digital Presence
Our design process followed a structured, five-stage approach to ensure the new website effectively communicated the company’s transformation into an AI-driven tech leader. Each stage was essential in shaping a platform that met both business goals and user expectations. We began with research and discovery, gaining insights into industry trends, competitors, and user behaviors. In the ideation and concept development phase, we explored innovative design directions aligned with the company's vision. Design development focused on creating a modern, engaging interface that emphasized usability and AI-driven storytelling. Through testing and iteration, we refined the experience based on user feedback, optimizing for engagement and clarity. Finally, implementation and launch ensured a seamless transition, delivering a high-performing website that reinforced the company’s leadership in AI innovation.
1
Research
2
Ideation
3
Design
4
Iteration
5
Implementation
VISUAL DESIGN
A Modern Visual Identity for an AI-Driven Future
Blending Innovation, Usability, and Brand Cohesion
Our visual design approach focused on creating a sleek, modern aesthetic that embodies the company’s evolution into an AI-driven tech leader. Every design element—from typography and color schemes to imagery and motion—was carefully selected to convey sophistication, innovation, and clarity.
We prioritized a user-centric layout, ensuring seamless navigation and intuitive interactions that enhance engagement. The new design not only aligns with the company’s refreshed brand identity but also reinforces credibility and trust among potential clients. By balancing aesthetics with functionality, we delivered a visually compelling website that effectively communicates the company’s technological expertise while providing a seamless and engaging user experience.
40
%
User session duration increased by 40%, indicating improved interaction and interest.
35
%
Lead generation and inquiries grew by 35%, showing stronger user trust and engagement.
Reduced cognitive load with a cleaner layout and reduced visual clutter, leading to more efficient navigation.
REFLECTIONS & LEARNINGS
Transforming Digital Presence Through Strategic Design
This project reinforced the importance of aligning visual identity with business evolution. A company’s website is more than a digital space—it’s a direct reflection of its growth, innovation, and industry positioning. By focusing on clarity, usability, and engagement, we successfully transformed the user experience while reinforcing the company’s shift toward AI-driven technology. One key learning was the impact of user-centric design on engagement. Streamlining navigation, improving accessibility, and refining the content structure led to a 40% increase in session duration and a 35% boost in conversions. Additionally, balancing aesthetics with functionality proved essential—modern, AI-inspired visuals enhanced credibility while maintaining usability.
Leading innovators choose Resolute for transformative solutions. See why disruptors trust us to drive their success.
40%
Increase in brand engagement within the first month.
“Resolute took our vision and brought it to life with a bold new identity that perfectly aligns with our mission. They crafted a brand that’s already making a strong impact with our audience and setting us apart in the market.”
- Chief Marketing Officer
Green Living
25%
Reduced user drop-off rate
“Resolute’s UX redesign streamlined our user journey, making the platform much more intuitive. We saw a noticeable drop in user drop-off, leading to more engaged customers and higher retention.”
- Lead Product Manager
Drift Motorclub
“This project was a fun experiment for our own team, where we pushed boundaries and explored new design concepts. The external critique was overwhelmingly positive, affirming that our creative approach resonated with a broader audience and sparked new ideas for future projects.”
- Chief Marketing Officer
MG iSmart
40%
Improved task completion time
“Thanks to Resolute, our users can complete tasks faster and more efficiently. The user flow was optimised, and our customer satisfaction scores have significantly improved.”
- Project Director
SmartField
50%
Increased user engagement
“Resolute helped us create a more engaging and accessible experience for our users. The redesign not only boosted engagement but also fostered long-term loyalty and retention.”
- Product Manager
Flash
Why organisations choose Resolute
Unified Brand and UX Strategy
We seamlessly integrate branding and user experience, ensuring your brand’s identity is reflected consistently across every customer interaction. User experience strategy is key to success.
Expert Design and Functionality
With expertise in both creative branding and intuitive UX design, we create visually compelling and user-friendly experiences that engage customers and boost conversions.
Holistic, Results- Focused Approach
Our agency combines strategic branding and UX insights to deliver cohesive solutions that not only look great but drive measurable results in customer satisfaction and loyalty.
WORK WITH RESOLUTE
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