Disclaimer: The name "ScoreStake" is used as a placeholder for the actual company, which is confidential due to non-disclosure agreements. All design elements have been adapted accordingly to reflect this change.
Disclaimer: The name "ScoreStake" is used as a placeholder for the actual company, which is confidential due to non-disclosure agreements. All design elements have been adapted accordingly to reflect this change.
Disclaimer: The name "ScoreStake" is used as a placeholder for the actual company, which is confidential due to non-disclosure agreements. All design elements have been adapted accordingly to reflect this change.
Disclaimer: The name "ScoreStake" is used as a placeholder for the actual company, which is confidential due to non-disclosure agreements. All design elements have been adapted accordingly to reflect this change.
Disclaimer: The name "ScoreStake" is used as a placeholder for the actual company, which is confidential due to non-disclosure agreements. All design elements have been adapted accordingly to reflect this change.
Disclaimer: The name "ScoreStake" is used as a placeholder for the actual company, which is confidential due to non-disclosure agreements. All design elements have been adapted accordingly to reflect this change.
Disclaimer: The name "ScoreStake" is used as a placeholder for the actual company, which is confidential due to non-disclosure agreements. All design elements have been adapted accordingly to reflect this change.
Disclaimer: The name "ScoreStake" is used as a placeholder for the actual company, which is confidential due to non-disclosure agreements. All design elements have been adapted accordingly to reflect this change.

Redefining the Thrill of Sports Predictions

A redesign that elevates user engagement with seamless, risk-free sports predictions.
Client
ScoreStake (Assumed Name, NDA policies)
Industry
Sports Predictions, Bidding
Timeline & Status
Sep ’23 - Jan ‘24

Overview

The original ScoreStake app struggled with a fragmented user experience, leading to confusion and low engagement. One of the biggest pain points was the unclear system for earning and using in-app bet coins. Users found the process unintuitive, which diminished their overall enjoyment and prevented them from fully immersing themselves in the gameplay.
Without a clear and engaging experience, players were left unsure of how to progress, reducing both retention and user satisfaction. The lack of transparency in the rewards system further contributed to frustration, making it difficult for users to see the value in continued play.
Recognizing these challenges, we were tasked with a complete UX overhaul—one that would eliminate confusion, enhance clarity, and create a seamless journey for users. Our goal was to design an intuitive, rewarding experience that not only made earning and using bet coins effortless but also maximized user engagement and enjoyment.
Background
Key Innovations That Transformed
the ScoreStake Experience
By reimagining the user journey, we crafted an intuitive and engaging experience that seamlessly blends gameplay, rewards, and brand integration—enhancing both user enjoyment and business opportunities.
At the core of our redesign was a user-first approach, ensuring that every interaction within ScoreStake felt natural and engaging. We streamlined the process of earning and bidding coins, eliminating the need for a steep learning curve. By simplifying the experience, users could intuitively understand the mechanics, making gameplay more accessible and enjoyable.
‍
To further enhance engagement, we integrated game mechanics directly into the UX, transforming every action—whether bidding, earning rewards, or progressing through the app—into an exciting and immersive experience. This gamified approach not only increased user retention but also made each interaction feel like part of a larger, dynamic journey.

Additionally, our design introduced innovative opportunities for brand integration without disrupting the user experience. We created dedicated in-app spaces where companies could advertise through interactive and enjoyable mini-games. This approach allowed brands to connect with users in a meaningful way while maintaining the seamless and entertaining nature of the ScoreStake platform.
Increase User Retention
We deliver custom, innovative branding solutions that align with your business goals, making your brand stand out.
Boost In-App Activity
Encourage regular
participation with dynamic challenges and rewarding gameplay.
Expand Revenue Streams
Monetize through premium
features, ad partnerships, and in-app coin purchases.
Enhance Brand Visibility
Establish Scorestake as the go-to platform for fun and engaging sports predictions.

80%

of users engage daily with gamified apps.
Challenges
Overcoming Barriers to Engagement and Clarity
The original ScoreStake app faced multiple challenges that hindered user engagement and overall satisfaction. One of the most pressing issues was the lack of clarity around earning and using in-app bet coins, which created frustration and reduced player retention. Without an intuitive system, users struggled to grasp how they could participate effectively, leading to disengagement.
‍
Additionally, the app’s experience lacked a sense of excitement and cohesion. The absence of gamification left interactions feeling transactional rather than immersive, failing to encourage continued play. Furthermore, opportunities for brand integration were not optimized, missing the chance to provide a seamless and enjoyable way for advertisers to connect with users. These challenges required a complete UX overhaul to ensure a more engaging, rewarding, and intuitive experience.

Unclear Mechanics:

Confusing Navigation

Lack of Gamification:

Missed Engagement

Low Retention:

User Drop-off

Brand Integration:

Missed Opportunities

Challenge

The ScoreStake app’s lack of clarity, engagement, and brand
integration opportunities led to user frustration and low retention,
necessitating a complete UX transformation.

Design Principles to Follow:

Simplicity

Ensure the app is easy to navigate and doesn’t overwhelm users with unnecessary features.

Seamless Integration

Build smooth connections with major e-commerce platforms to minimize friction.

Clear Organization

Develop intuitive ways to categorize and separate e-commerce emails from personal ones.

User Control

Allow users to manage preferences and control how emails are categorized and filtered.
OUr approach
Redefining the ScoreStake Experience Through Prediction and Interactivity
Creating a Seamless and Engaging User Journey
Our approach centered on transforming ScoreStake into a dynamic, prediction-driven platform where users could easily earn, bid, and win bet coins. We focused on streamlining the interface to eliminate confusion, ensuring that every interaction felt intuitive and rewarding. 



By prioritizing simplicity, we made it effortless for users to understand the mechanics, removing barriers to engagement and making the experience more accessible.
‍
Beyond usability improvements, we infused the platform with interactive elements that heightened excitement and encouraged repeat participation. Through gamified features and engaging design, we cultivated an environment where users felt actively involved in their journey—boosting retention and satisfaction. This transformation not only enhanced user enjoyment but also solidified ScoreStake as a more immersive and engaging platform.
Simplified User Flows
We streamlined the flow from earning coins to bidding, eliminating confusion and ensuring users can engage with ease at every step.
Responsive Design
Our redesign ensured ScoreStake looks and performs seamlessly across devices, providing a consistent experience for all users.
Gamification Techniques
Incorporating game mechanics made the app more engaging, transforming routine actions like sharing and completing profiles into rewarding experiences.
Clear Visual Hierarchy
We implemented a clear visual hierarchy to guide users effortlessly through the app, ensuring key actions like earning and bidding were easily accessible.
The “Other” Solution
An Alternative Vision: A High-Energy Store Experience
Bringing the Thrill of Gaming to the Marketplace
Alongside the primary UX redesign, we explored an alternate store concept inspired by the dynamic aesthetics of NFS and EA Sports games. This high-energy design introduced bold visuals, sleek motion elements, and an immersive interface that mimicked the excitement of a high-stakes virtual marketplace.
‍
By emphasizing speed, intensity, and engagement, this approach aimed to make the act of browsing and purchasing feel just as thrilling as gameplay itself. This alternative vision provided a fresh perspective on how ScoreStake could further enhance user immersion while maintaining the excitement of making predictions
REFLECTIONS & LEARNINGS
Key Takeaways: Enhancing Engagement Through Intuitive Design
Redesigning ScoreStake reinforced the importance of user-centric design in creating an engaging and seamless experience. One of the biggest learnings was the need for clarity—when users instantly understand how to interact with a platform, they are more likely to stay engaged. By simplifying the process of earning and using bet coins, we removed friction and made participation more intuitive and rewarding.

Additionally, we saw firsthand how gamification can transform user retention. Integrating interactive elements into the UX not only made the platform more enjoyable but also encouraged repeat engagement. This approach demonstrated that even non-traditional gaming platforms benefit from a dynamic, game-like experience.
‍
Finally, exploring alternative design solutions, such as the high-energy store concept, highlighted the impact of visual aesthetics on user perception. A bold, immersive design can create a sense of excitement and urgency, making the user experience feel more dynamic. These insights will continue to shape future iterations of ScoreStake, ensuring the platform evolves to meet the needs of its growing user base.

CONTENTS

OverviewHighlightsBackgroundChallengesOur ApproachThe “Other” SolutionReflection and Learnings

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